The social networking giant Facebook is testing a new Wi-Fi hotspot based free access service for local businesses which could potentially allow users free Internet access provided they used their Facebook check-in option ending days of repeatedly requiring to enter Wi-Fi password at fast food joints and coffee shops.
According to a report Facebook is providing a bunch of specially configured Wi-Fi routers to local businesses which businesses themselves have to connect to their choice of Internet service provider for the internet access.
The catch is that to connect to the router, users at these Wi-Fi hotspots have to check in on their Facebook accounts which once done, would get them redirected to the official Facebook page of the business. Then they’ll be free to browse the Internet as they like like complete free Internet access. For users who don’t want to avail this, they can request a pass code from the business.
Each user that signs on to the internet using Facebook Wi-Fi router service is supposed to use at least one Facebook service and views at least one page. Most patrons that connect will be viewing the Facebook page of the business, which may be more motivation for them to like it.
According to Facebook the move is aimed to help local businesses promote their Facebook pages. By allowing users visit the site and encouraging to like it on Facebook, the service can help promote smaller business.
Facebook intent to provide local businesses the access via a specially configured Facebook router that directs customers to its Facebook page once users check in, the ‘Discovery News’ reported.
“We are currently running a small test with a few local businesses of a Wi-Fi router that is designed to offer a quick and easy way to access free Wi-Fi after checking in on Facebook, and when you access Facebook Wi-Fi by checking in, you are directed to your local business’s Facebook Page,” the company confirmed to Inside Facebook.
Developer Tom Waddington is credited with discovering the test when he found a new entry called “social wifi” in the “Like sources” section of the Insights API.
The Facebook business Page owners would be able to also monitor how many new ‘Likes’ the page received from those who used the Wi-Fi service.