LG Electronics today announced the global launch of its first Windows Phone 7 devices, LG Optimus 7 and LG Optimus 7QSmartphones, powered by Microsoft’s new operating system for mobiles, Windows Phone 7 that offers people the ability to do more in fewer steps.
The latest Microsoft Windows Phone 7 introduces a new approach to the Start screen experience through Live Tiles that offer easier access to information and services from the Web and applications that are important to users.
The user interface is build on the six Hubs of the OS — People, Pictures, Games, Music + Video, Marketplace and Office — organise information on the phones in a whole new way, bringing together all related applications, services and content.
The new LG Optimus 7 series offers the glance and go experience of Windows Phone 7 combined with unique features only available on the LG devices. These compelling applications, the DLNA-based Play To, augmented reality (AR) and Voice-to-Text, are available as Live Tiles on Windows Phone 7 homescreen and can be accessed via integrated “Hubs”.
The Play To, is a DLNA-based multimedia sharing technology available only on LG Optimus 7 devices that allows users share multimedia files with other digital devices from the picture, video or music Hubs without having to access other menus.
Users will be able to display videos and photos captured on their LG Optimus 7 or LG Optimus 7Q smartphones on a TV or enjoy music on their phones through their favourite speakers without wires.
LG Optimus 7 series smartphones also offers ScanSearch, an augmented reality (AR) application that connects users with a world of information, is another unique feature available only on LG Windows Phone 7 devices.
Using ScanSearch, users can access real-time information about shopping, dining, weather, entertainment and banking, bringing together one’s online and offline worlds for a more enjoyable life.
Users can also speak up and be heard using another LG’s Voice-to-Text feature available in LG Optimus 7 series smartphones which allows communication without the need for finger input. LG Optimus series owners will have the freedom to transcribe their voice into text for updating Facebook and Twitter or composing emails and memos for the experience of convenient, hands-free communication.
IN addition, the LG Optimus 7 series smartphone helps users enjoy a new era of entertainment through the introduction of Microsoft’s popular Xbox LIVE and Zune services allowing users direct access to their favourite games and music, bringing all entertainment devices together for more convenient enjoyment.
Microsoft Windows Phone 7 powered LG Optimus 7 and LG Optimus 7Q smartphones also offers 720p HD video resolution recording and playback with stunning visual and audio quality which can be shared online through social media and offline on a TV through Play To.
The LG Optimus 7 series also offers 16:9 aspect capture and playback for shooting and viewing movies in cinematic style and also includes an accelerometer, proximity sensor, ambient light sensor and digital compass.
Windows Phone 7 powered LG Optimus 7 and LG Optimus 7Q smartphones features advanced 5MP camera offering a host of technological enhancements from LG such as Intelligent Shot, which lets users take the perfect photo without having to adjust camera settings, and Panoramic Mode for stitching together a full 360-degree landscape scene.
Windows Phone 7 powered LG Optimus 7 comes with 3.8 inch WVGA 800 x 480 pixel LCD capacitive touchscreendisplay while LG Optimus 7Q features a 3.5-inch WVGA 800 x 480 pixel capacitive touchscreen display.
The LG Optimus 7 series smartphone includes a generous 16GB of internal memory and is equipped with the extra large 1500mAh removable battery which is claimed to be good for hours of internet browsing, e-book reading or game playing.
Windows Phone 7 powered LG Optimus 7Q smartphone features an ergonomic QWERTY keypad and is the perfect companion for those who want to get full value from the Windows Phone 7 Office experience with Microsoft Word Mobile, Microsoft PowerPoint Mobile, OneNote Mobile and Excel Mobile functions built-in.
“We have designed LG Optimus 7 series to include a truly innovative sharing experience via the Windows Phone 7 environment,” said Dr. Jong-seok Park, President and CEO of LG Electronics Mobile Communications Company. “Having worked closely with Microsoft to develop these fantastic devices, we are thrilled to now be able to reveal our vision of what a true Windows Phone 7 should be.”
Price and Availability
The LG Optimus 7 and LG Optimus 7Q smartphones will be rolled-out in over 35 countries via 100 global partners and operators starting with Europe and Asia on October 21, 2010.