Samsung Wave 723 (GT-S7230E) BADA Powered Smartphone Announced

Samsung today announced the launch of the Samsung Wave 723 (Model : GT-S7230E), the newest 3G ready smartphone based on its open smart phone platform, Samsung BADA reinforcing Samsung’s commitment to democratizing the smart phone market and enabling access for all.


Following the overwhelming user response to its earlier launched Samsung Wave 2 Pro S5330 smartphone, and originally launched Samsung WAVE S8500 smartphone, the new  Samsung Wave 723 (GT-S7230E) Smartphone is company’s third handset based on the opinion-dividing BADA mobile operating system platform which allows third-party applications integration capability.

Samsung’s BADA (means Ocean in Korea) mobile operating system is one of the latest mobile OS which is in direct competition to several prevailing high-end operating system for mobiles such as Apple’s iPhone OS, Google’s open-source Android OS, Microsoft’s Windows Mobile, Blackberry’s RIM and Nokis’s open-source Symbian OS.

Samsung’s BADA mobile OS brings smartphone technology to the masses, enabling entry level handsets to offer apps, multimedia and a touchscreen experience comparable to high end mobile devices and many handhelds.

The Samsung Wave 723 (GT-S7230E) Smartphone combines a crystal clear 3.2-inch TFT-LCD display with an application-centric interface that allows users to seamlessly and directly access applications that support their daily needs and lifestyles.

Samsung’s BADA platform gives users access to an abundance of applications from Samsung Apps, an integrated application store accessible from the Wave phones or your PC. Featuring a wealth of gaming, navigation, social networking, e-book, health and lifestyle applications, Samsung Apps delivers instant access to a huge range of mobile experiences.

The Samsung Wave 723 is quad-band 2G GSM 850 / 900 / 1800 / 1900 and tri-band 3G HSDPA 900 / 2100 network ready and has 90MB internal memory with microSD card supporting upto 16GB expandable storage.

The Samsung Wave 723 features a 3.2-inch 240 x 400 pixel wide 256K color capable Capacitive Touchscreen display made of Scratch-resistant glass and is equipped with Accelerometer sensor and Smart unlocking feature and introduces an anti-smudge screen technology that reduce greasy fingerprints.

Touchscreen enabled Samsung WAVE 723 (GT-S7230E) smartphone is equipped with Samsung TouchWiz 3.0 user interface, that pretty much resembling Apple iPhone user interface, offers customizable home screen and menus, and Social Hub function which provides email, instant messaging and social notworking services in a single interface.

A whole variety of widgets are available, which users can activate by swiping of a finger, which displays information from the phone, accessing images, music and other content and provide a quick way to access various functions in the handset.

Widgets with drag-and-drop: The simple ‘drag-and-drop’ technology allows selecting multiple widgets from the left panel of the screen which can simply be dropped anywhere on the main screen. A widgets is small portable chunk of code that can be executed without requiring any additional programming etc.

Widgets in Samsung Wave 723 smartphone are made up of widely used applications like calendar, clock and alarms, music player functions, FM radio functions, games etc. The Widget with ‘drag-and-drop’ feature is quick and simple technique which allows the user to set hotkeys for all desired functions on the touch menu.

The Samsung Wave 723 smartphone offers exhaustive data connectivity options under the sun including GPRS class 10, hi-speed EDGE class 10 with 236.8 kbps speed, 3G HSDPA, 7.2 Mbps connection, Wireless WiFi 802.11/b/g/N connectivity option and comes equipped with Bluetooth 2.1 with EDR + A2DP wireless connectivity support. It also sports microUSB 2.0 port for wired connectivity.

The Samsung WAVE 723 (GT-S7230E) smartphone features 5.0 megapixel camera with 2592 x 1944 pixels resolution which also allows true HD quality video recoding capability in 720p with multi-codec support for DivX and xVid video codess. Besides offering Geo-tagging, smile and blink detection functionality, the camera is also equipped with integrated LED flash.

Offering 5.1 surround sound, some of the other features of the new Samsung Wave 723 handset includes built-in GPS with A-GPS support, Digital compass, FM Radio with RDS and recording, MP3 media player (MP3/WAV/WMA/eAAC+) , video player supporting xVid/DivX/MP4/H.263/H.264 3GP video files, JAVA MIDP 2.0, and it comes equipped with GPS receiver with A-GPS support offering Google Maps 3.0.

A unique Social Hub feature helps users stay organized while staying connected with friends and family everywhere, anytime. These features are enhanced by the latest Wi-Fi technology that delivers faster download speeds and gives users access from greater distances.

The Samsung Wave 723 (GT-S7230E) Smartphone is ideal for people who are on the move and excited to share their lives and it has been designed to deliver the highest performance and quality to so that users can take full advantage of all aspects of the online experience from their mobile phone.

The BADA powered Samsung Wave 723 (GT-S7230E) Smartphone allows expanded and rich application environment giving users access to applications that will help them to enhance and organize their lives.

The Samsung Wave 723 (GT-S7230E) Smartphone offers easy and direct access to the Samsung Apps store for browsing, purchasing and downloading of free and premium apps featuring a wealth of games, navigation, social networking, e-book, health and lifestyle applications.

The Samsung Wave 723 (GT-S7230E) Smartphone is developed based on the bada SDK 1.1 that has Auto-UI scaling feature where application developers can reproduce applications to work on Samsung Wave 723 smartphone from already developed bada Application on Wave with minimum effort. With this feature, more rich applications can be delivered to users in advance.

BADA powered Samsung Wave 723 (GT-S7230E) Smartphone is equipped with the latest Wi-Fi (802.11 b/g/n), that lets users take advantage of download speeds while reaching networks and while getting apps to their phone faster than ever.

Featuring Standard battery, Li-Ion 1200 mAh, the Samsung Wave 723 (GT-S7230E) Smartphone measures a thin 11.8mm with a metallic back cover, making it sleek and modern. Its new leather flip cover offers protection to the mobile as well as a sophisticated flair. Its natural-material is the perfect contrast to the mobile’s metal chassis showing that a handset can combine balance and beauty.

“The Wave 723 reflects our relentless pursuit of the best in mobile technologies by optimizing the application and social media experience. In new and innovative ways, the Wave 723 delivers on Samsung’s goal to give a rich, connected smart phone experience to everyone,” said JK Shin, President and Head of the Mobile Communications Business, Samsung Electronics.

Price and Availability

The Samsung Wave 723 (GT-S7230E) Smartphone would be available starting next month September 2010. Samsung has not revealed its price in any market as yet.

Going by current trend of recently launched Android powered Samsung Galaxy 3, Samsung Galaxy 5 and LG Optimus smartphone prices, it can be assumed that Samsung Wave 723 smartphone would most likely be priced under Rs. 10,000/- at best.

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