Canon Launches EF 70-300mm f/4-5.6L IS USM Telephoto Zoom Lens

Canon today announces the latest addition to its renowned L-series of professional lenses, the Canon EF 70-300mm f/4-5.6L IS USM Telephoto Lens, offering performance excellence with a versatile zoom range and superb image quality in a robust and compact design.

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The Canon EF 70-300mm f/4-5.6L IS USM Telephoto Lens offers a 4.3x telephoto zoom range of 70-300mm, with a variable aperture of f/4-5.6. The compact (143mm) design also features the build quality that photographers have come to expect from Canon’s acclaimed L-series lenses.

With its impressive focal range and travel-friendly size, the Canon EF 70-300mm f/4-5.6L IS USM is ideally suited to professionals and advanced amateur photographers wishing to capture portraits, nature and action shots in superb detail.

Featuring two ultra-low dispersion (UD) elements and a floating lens group, the Canon EF 70-300mm f/4-5.6L IS USM Telephoto Lens captures stunning high-contrast, high-resolution images with low levels of chromatic aberration throughout the zoom range.

The Telephoto Zoom lens makes use of Canon’s Super Spectra coatings, reducing ghosting and flare to ensure the highest possible image quality and minimising the requirement for extensive post processing.

The Canon EF 70-300mm f/4-5.6L IS USM Telephoto Lens is also equipped with a 4-stop optical Image Stabilizer, that has been specially designed for the lens’ specific focal length range and which works to counteract image blur, which can occur during handheld shooting, or at slow shutter speeds.

Automatic panning detection ensures effective performance when tracking moving subjects and, as the IS system is based in the lens, results are visible through the viewfinder during framing.

Canon’s advanced optical Image Stabilizer (IS) provides photographers with a four-stop IS advantage, enables to capture the sharp images even when shooting at maximum zoom or in low light conditions, by allowing the use of slower shutter speeds than would usually be possible with handheld shooting.

An eight-blade circular aperture in Canon EF 70-300mm f/4-5.6L IS USM Telephoto Lens also offers excellent bokeh ideal for portraiture, producing a more pleasant background and creatively isolating the subject.

The Canon EF 70-300mm f/4-5.6L IS USM Telephoto Lens is equipped with a ring-type USM AF motor, which in combination with the independent lens CPU and advanced AF algorithms to enable users an accurate, reliable focusing in all conditions.

As with all Canon L series lenses, the Canon EF 70-300mm f/4-5.6L IS USM Telephoto Lens also allows full time manual focus override, allowing photographers to manually focus, even when the AF motor is engaged. With a minimum focusing distance of 1.2m (3.9ft) throughout the zoom range, photographers can achieve sharp results, even when close to the action.

The Canon EF 70-300mm f/4-5.6L IS USM Telephoto Lens also offers exceptional build quality and it includes environmental protection, allowing photographers to shoot in harsh conditions, including in the extremes of the desert or rain-forest.

As part of the all L-series range from Canon, the Canon EF 70-300mm f/4-5.6L IS USM Telephoto Lens is supplied with a lens hood ET-73B and lens case LP1424 as standard.

In addition, an optional, dedicated tripod mount C (WII) can be directly attached to the lens allowing it to be stabilised easily and the camera switched quickly from vertical to horizontal and back, without having to reposition the camera body on the tripod, perfect for fast-paced action with a variety of subjects.

“Canon’s core has always been our optics, and we are constantly challenging ourselves to produce better and more advanced optical systems for our customers. These six new products advance the state of the art in Canon lens technology and provide new and innovative tools for professionals and advanced amateur photographers,” stated Yuichi Ishizuka, executive vice president and general manager, Consumer Imaging Group, Canon U.S.A.

Key Features

  • Focal length 70-300mm
  • Lens Construction 19 elements/14 groups
  • High performance telephoto zoom lens
  • Part of Canon’s acclaimed L series
  • 4 stop Image Stabilizer
  • Two UD elements
  • Highly resistant to dust and water
  • 8 blade circular aperture
  • Quiet & fast autofocus
  • Compatible with a tripod collar
  • Weight – 1050 gms

Price and Availability

The new Canon EF 70-300mm f/4-5.6L IS USM Telephoto Lens would be available starting October 2010 for an approximate retail price of $1,500 or Rs. 70,500 approx.

Please visit www.canon.co.uk/For_Home/Product_Finder/Cameras/EF_Lenses/Image_Stabilization_Lenses/EF_70300mm_f456L_IS_USM/index.aspx for details about this product.

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