ASUS U43Jc Bamboo Series Notebook Launched in India

ASUS today announced the launch of its Bamboo Series ASUS U43JC Notebook, that is powered by Intel Core i3 Processor and features 14-inch widescreen LED backlit display powered by NVIDIA discrete graphics featuring NVIDIA’s latest OPTIMUS technology allowing auto-switchable graphics technology on the fly resulting in tremendous power savings.


ASUS had launched its previous eco-friendly ASUS U6V Bamboo ultra thin and light notebook in India only last year that was made with Eco-friendly material on the LCD cover and palm rest. The touch pad also has bamboo fiber patterns on top of it, making it feel like scrolling and pointing on a bamboo surface.

The new ASUS U43Jc Bamboo Series Notebook blends the wonders of natural design with cutting edge notebook computing and stylish mobility and features dual graphics solution involving integrated Intel HD graphics and NVIDIA discrete graphics managed by NVIDIA Optimus Technology that delivers both great performance and instantly directs the workload through the most efficient processor for the job, extending battery life.

Optimus technology intelligently switches between high end discrete graphics and normal integrated visuals, depending on system usage. Whenever possible, more energy-demanding graphics are turned off to conserve power, prolonging battery life.

When playing 3D games, running videos, or using GPU compute applications the high-performance NVIDIA discrete GPU is used. When using basic applications, like web surfing or email, the integrated Intel HD Graphics is used saving battery.

“The U43Jc is as brainy as it is beautiful. ASUS’ exclusive Super Hybrid Engine (SHE) monitors processing loads and delivers the exact amount of power suited to the task at hand. Energy efficiency is further bolstered by NVIDIA Optimus technology that switches between high end discrete graphics and normal integrated visuals, depending on system usage. This is the world’s first laptop using the NVIDIA Optimus technology.” Said Mr. Alex Huang, Country Manager – System Business, ASUS India.

The ASUS U43Jc notebook sports smoky brown bamboo exteriors and sports a natural bamboo exteriors designed with sleek, brushed aluminum interior surfaces and a seamless chiclet keyboard which is as comfortable to use as it is great to look at.

The ASUS U43Jc notebook is build using natural bamboo that cuts plastic use by up to 15 percent delivering a premium organic feel that one would usually associate with top-end designer furniture.

In addition, the notebooks comes in packaging that is made of 100% natural and recyclable bamboo pulp and non-woven packing cloth.

It also features Syncables technology that enables effortless syncing with a plethora of devices, including desktop PCs, other notebooks, smartphones and digital cameras making it easier to share files, backup data.

The new Asus U43Jc notebook is powered by 2.4 GHz Intel Dual Core Core i3-370M processor with 3-MB L2 cache and 1066 MHz front bus speed. The notebook features 4-GB DDR3 1066 MHz SDRAM and 500-GB 7200 rpm SATA hard drive, and built-in DVD writer and features a black glossy design with graphical touches on the lid.

With Windows 7 64-bit edition preinstalled, the new Asus U43Jc notebook features 14-inch WSVGA LED Backlit 120 Hz display powered by NVIDIA GeForce GT 310M discrete graphics solution with 1-GB dedicated DDR3 1066 MHz video RAM supportin NVIDIA Optimus Technology delivering maximum resolution of 1366 x 768 pixels in 16:9 widescreen aspect ratio allowing full support of full 1080p HD video experience.

In addition to NVIDIA discreet graphics, the system also features integrated Intel HD graphics with shared video memory capable of 1366×768 native resolution.

The NVIDIA Optimus Technology instantly and seamlessly transitions between the powerful NVIDIA GeForce graphics and Intel integrated HD graphics to give users smart visual performance and the battery-extension benefits for longer HD enjoyment.

The screen forms the middle portion of the display frame and is flanked on the sides by stereo speakers. Just above this is an integrated 2.0 Megapixel webcam, placed in the bezel above the LCD.

In addition ASUS U43Jc notebook also features EAX Advanced HD 4.0 3D audio technology complemented with CMSS surround sound. The EAX Advanced HD 4.0 3D audio technology enhances in-game environments and scenarios by providing corresponding 3D surround sound effects by providing up to 64 additional sound effects from its sound library, resulting in delivering ultra-realistic spatial effects for more than 300 supported games.

Available in Cryatal Black, and Royal Blue colors, the Asus U43Jc notebook also features integrated WiFi 802.11b/g/n(draft) Wireless LAN mini PCI-E connection and comes with optional Bluetooth v2.1 wireless card, integrated 10/100 Mbit Ethernet LAN connection, an integrated 56kbps Modem/Fax connection, HDMI port and sports 3 USB v3.0 ports including a separate eSATA port and full ExpressCard/54 slot.

Other features of ASUS U43Jc notebook includes 2-in-1 Media Card Reader supporting Multimedia Card (MMC), Memory stick (MS) media cards, 4 USB v2.0 ports, Realtek ALC6628 Hi-Definition Audio 5.1 CODEC Hardware with build-in Altec Lansing speakers stereo speaker system of 1.5 Watts each and also sports built-in Microphone.


  • 3 USB v3.0 ports
  • eSATA port
  • ExpressCard/54 slot
  • RJ-45 LAN Port 10/100 Mbps Fast Ethernet Controller
  • RJ-11 Fax/Modem Port
  • External MIC Input
  • External Audio Out
  • VGA Port 15 Pin D-Sub
  • 2-in-1 Media Card Slot
  • HDMI Digital Out Port

The new ASUS U43Jc Notebook comes with 8-cell li-ion battery offers upto 10 hours of battery life and would be available soon in India for estimated price of Rs. 61,950 (including local tax) with three year standard warranty.

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