Samsung Launches PL200 12.2-MP Digital Camera With 7X Optical Zoom & 720p HD Video Recording Capability

Samsung Electronics has today announced the global launch of Samsung PL200, a stylish 14.2 mega pixel point-and-shoot digital camera that sets a new benchmark in today’s mid-range class.


The competitively-priced Samsung PL200 Digital Camera combines advanced features such as high-definition video recording, powerful optics, and a large LCD screen, along with the unmatched ease-of-use that has become one of the defining features of Samsung’s digital camera lineup, making it one of the most well-rounded digital cameras on the market.

The Samsung PL200 Digital Camera measures just 3.9” x 2.3” x 0.83”, and features a slim and stylish design that includes a large 3.0-inch 230K color capable WQVGA LCD display, allowing consumers to frame and review their images and video with ease.

The Samsung PL200 Digital Camera also incorporates a powerful 7x optical zoom lens (35mm film equivalent focal length of 31mm-217mm) giving consumers more control.

In addition, thanks to Samsung’s Dual Image Stabilization technology, which combines the benefits of both Optical and Digital Image Stabilization, users of Samsung PL200 Digital Camera can expect added stability and can capture clear, blur-free images with the utmost precision.

Alongside high-quality still images, the Samsung PL200 Digital Camera can also record 720p HD video at 30 frames-per-second in H.264 format, giving users three times more recording capacity than MJPEG video.

“The PL200 is the ideal digital camera for those who value simplicity but also long for a more immersive digital imaging experience,” said Reid Sullivan, senior vice president of Mobile Entertainment Marketing, Samsung Electronics America. “With the PL200, consumers can experience the versatility offered by more advanced digital cameras, along with a comprehensive suite of automatic controls, allowing them to step up to the next level of digital camera without stepping outside of their comfort zone.”

The Samsung PL200 Digital Camera offers a comprehensive suite of automatic controls to help users capture better images with ease.

Samsung’s advanced Smart Auto (Still & Movie) scene recognition technology takes the hassle out of capturing great still images or 720p HD video. With the simple touch of a button, consumers can switch the PL200 digital camera to Smart Auto (Still & Movie), and it will analyze the current shooting environment and subject and automatically select the most appropriate scene mode and settings for the best results possible.

The Samsung PL200 Digital Camera also offers Beauty Shot and Smile Shot modes, as well as Blink Detection and Face Detection features, and consumers can take advantage of the Smart Album feature to help manage their images.

Price and Availability

The Samsung PL200 point and shoot digital camera would be available in September 2010 at estimated price of $179.99 or Rs. 8,450.00 with 2-year warranty.

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