Apple Launches New 27-inch LED Cinema Display With Built-in iSight Video Camera

Apple today announced the global availability of its new 27-inch LED Cinema Display with stunning 2560 x 1440 resolution and 60 percent more screen real estate than the 24-inch LED Cinema Display.

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Featuring a built-in iSight video camera, microphone and speakers, powered USB 2.0 hub, and universal MagSafe connector, the new Apple LED Cinema Display is an ideal companion for the MacBook family or a Mac desktop, and is available for Rs 39,000 (Inc VAT)

“With built-in MagSafe charging, iSight camera, speakers, and USB ports, the LED Cinema Display is ideal for MacBook and MacBook Pro users,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “With its massive 2560 x 1440 resolution, the new 27-inch LED Cinema Display is a perfect fit with our powerful new Mac Pro, and it gives iMac users an easy way to double their screen real estate.”

The new, larger 27-inch Apple LED Cinema Display features a beautiful 16:9 edge-to-edge glass display on an aluminium stand with an adjustable hinge that makes tilting the display almost effortless.

The Apple LED Cinema Display offers vivid colours and exceptionally high contrast and uses a premium display technology called in-plane switching (IPS) to provide a brilliant image across an ultra wide 178 degree viewing angle.

Designed as a companion for any Mac notebook or desktop, the 27-inch Apple LED Cinema Display includes a built-in iSight video camera for video conferencing, an integrated MagSafe charger to keep Mac notebooks charged, built-in Mini DisplayPort connectivity for video and audio input and a powered three-port USB 2.0 hub so customers can charge their iPhone or iPod even when they take their MacBook with them.

The new Apple LED Cinema Display now also includes a new ambient light sensor which automatically adjusts the display brightness based on external lighting conditions and uses only as much energy as necessary to provide an optimum viewing experience.

Apple LED Cinema Display is made with mercury-free LED technology, arsenic-free glass and highly recyclable materials, and the display meets stringent Energy Star 5.0 requirements and achieves EPEAT Gold status. The new display contains no brominated flame retardants and all cables and components are PVC-free.

Pricing & Availability

The new Apple LED Cinema Display will be available in September 2010 through Authorized Apple Resellers for a suggested retail price of Rs 39,000 (Inc VAT). The LED Cinema Display requires a Mac with Mini DisplayPort.