Fujifilm FinePix JX280 14-MP Ultra-compact J-Series Digital Camera Launched; Offers HD 720p Video Capture

FUJIFILM has today announced a new addition to its J-Series ultra-compact family of digital cameras with the launch of Fujifilm FinePix JX280 Ultra-compact Digital Camera that continues J-Series Momentum by merging style with the latest technologies.

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The Fujifilm FinePix JX280 compact digital camera offers consumers latest features, and provides them with the perfect fit for their pockets as well as their wallets.

Weighing 113 gms, the Fujifilm FinePix JX280 compact digital camera features a 14-Megapixel CCD, a 2.7-inches High-Resolution LCD and a Fujinon 5x wide angle (28mm-140mm) optical zoom lens.

The new Fujifilm FinePix JX280 compact digital camera clad a high-grade metal body and is not only well protected from bumps and scrapes, but gives a simple, yet elegant design appearance.  The FinePix JX280 digital camera comes in black and is a slim 18.5mm, easily fitting into any pocket or small purse.

Fujifilm FinePix JX280 has 24-MB internal memory and includes SD memory card slot supporting 8GB and SDHC memory card support of upto 2-TB memory capacity. It also includes USB 2.0 port and comes with NP-45A Li-ION battery.

“With an overwhelming consumer response to the J-Series cameras we introduced earlier this year, we wanted to give our customers an even greater range of options when it comes to price point and feature set,” said David Troy, director of marketing, Consumer Digital Cameras, Electronic Imaging Division, FUJIFILM North America Corporation. “With the JX280 digital camera, there is now another ultra-compact model that has great looks and features, all at a great price.”

HD Capability

The Fujifilm FinePix JX280 compact digital camera also offers stunning HD movies in 720p with sound and high quality stills at 1920 x 1080 pixels.  With the new HD Player (optional extra), which comes equipped with a remote control, users can gather around their home HDTV to enjoy amazingly detailed stills and high resolution movie playback.

Tracking Auto Focus

The new Fujifilm FinePix JX280 compact digital camera features Tracking Auto Focus which is perfect for when you need to take a picture of a moving subject and can’t keep your subject in the frame.  Just switch Tracking Auto Focus on and it will track your subject and ensure that you achieve a crisp picture with you subject in the center of the frame in perfect focus.

Motion Panorama Mode with Auto Stitch

Users can simply select Panorama mode and start shooting custom Panorama Shot.  Then, align the “+” symbol into the circle and the shutter will automatically release to seamlessly stitch the shots together in-camera.  Perfect for landscape, large buildings or even party shots.

Smile / Blink Detection

Photos are all too often spoiled by people blinking or grimacing.  Fujifilm FinePix JX280 compact digital camera features Smile Detection that works with Fujifilm’s highly-acclaimed Face Detection technology to detect smiles subjects’ faces and will ensure that it will not take a picture until it detects a smile, giving users guaranteed perfect shots, all the time.

Another new feature supported by FinePix JX280 digital camera is Blink Detection which warns you if you have captured an image with people blinking, so you can re-shoot if necessary.

The Fujifilm FinePix JX280 offers these additional features:

  • Scene Recognition Auto (SR AUTO): This mode intelligently detects the scene type you are shooting and optimizes the camera’s focus, exposure and white balance, so whether one is photographing flowers or a holiday landscape, a flawless photos at the press of a button is almost guaranteed.
  • Digital Image Stabilization: Digital Image Stabilization reduces image blur automatically and offers creative adaptability and excellent picture quality.
  • Face Detection and Automatic Red-eye Removal: To provide perfectly exposed and focused portrait shots, the FujiFilm FinePix JX280 digital camera comes equipped with Fujifilm’s latest Face Detection technology which is able to track up to 10 faces simultaneously, at almost any angle to the camera. The system instantly corrects red-eye and then saves both the original and the corrected image file automatically.
  • Photobook Assist: Photobook Assist software bundled with JX280 digital camera lets users select and organize images in their compact digital camera to create a digital photobook. Users can download the photobooks to their computer using MyFinePix Studio software that is included with the model.

The 14-Megapixel Fujifilm FinePix JX280 compact digital camera will be available end of August 2010 at a retail price of $149.95 or about Rs.7,200 with warranty.