Canon Launches PowerShot A3100 IS Compact Digital Camera

Canon has announced the launch of its latest offering in PowerShot series, the Canon PowerShot A3100 IS compact digital camera, a 12.1 megapixel resolution cameras that is compact, great looking and extremely easy to use packing a range of clever and user-friendly features.

Equipped with genuine Canon lens technology and DIGIC III processing, the Canon PowerShot A3100 IS digital camera featues a new, slim and lightweight body with an attractive exterior design, combining stand-out looks with a range of intelligent technologies.

The Canon PowerShot A3100 IS digital camera is available in a selection of bright, attractive colours, offering a choice of blue, red and silver variants, and the new model will succeed the current PowerShot A1100 IS, and mark a true step forward for the PowerShot A series line.

The Canon PowerShot A3100 IS digital camera features a 12.1 Megapixel imaging sensor, and is equipped with DIGIC III processing, a 4x optical zoom lens and integrated optical Image Stabilizer, both provide rich, detailed and blur-free images.

Canon PowerShot A3100 IS digital camera also features a bright, 6.7cm (2.7-inch) high resolution LCD screen offers crisp playback, enabling users to frame and review images in pin-sharp clarity.

Canon PowerShot A3100 IS digital camera also make it easy to capture the perfect shot, thanks to the intelligent Smart Auto mode. Smart Auto with Scene Detection Technology recognises up to 18 different scenes and automatically applies the optimum settings required to capture the best picture.

Smart Auto also includes i-Contrast technology, which analyses images to deliver perfect exposure, adding brightness and detail to darker sections without blowing out correctly-exposed areas.

Canon PowerShot A3100 IS digital camera also features Smart Flash Exposure that improves natural and ambient lighting in every shot, intelligently adjusting flash exposure to suit the subject and the shooting conditions. In daylight, for example, Smart Flash Exposure will detect and eliminate harsh facial shadows created when light reaches people at an angle, automatically engaging the flash to brighten up any poorly lit features.

Flash power is also controlled during macro shooting, preventing over exposure and retaining image detail of subjects shot from a very short distance.

Face Detection Technology in PowerShot A3100 IS makes it easy to take pictures of friends, tracking faces and providing correct exposure and focus for the best results. Face Select & Track allows one face to be given priority over others in a group if required, while Red-Eye Correction identifies and corrects red eyes, making sure everyone looks their best.

The smart FaceSelf-Timer feature allows the photographer to be included in group photos, only taking the shot when an extra face has entered the frame.

Canon PowerShot A3100 IS digital camera also includes a range of creative shooting features includes the new Low Light mode, which provides improved performance in challenging lighting conditions at 2.0 Megapixel resolution.

The new Super Vivid mode injects new life into subjects, adding colour to images to provide a dramatic, enriched effect and it also feature the new Poster Effect mode, which reduces the number of colours to create retro-looking, poster-style images.

The Canon PowerShot A3100 IS digital camera makes it easy to navigate menus, with on-screen Hints & Tips providing simple explanations of camera functions for superb ease-of-use.

Canon PowerShot A3100 IS digital camera also capture video at VGA resolution with sound, offering users the ability to go beyond stills and feature comprehensive software packages, including an integrated YouTube upload function, for sharing videos online quickly and easily.
PowerShot A3100 IS Features

  • 12.1 MP Resolution
  • 4x optical zoom with IS
  • 6.7cm (2.7″) LCD
  • Smart Auto, Easy mode. Hints & Tips
  • Optical Image Stabilizer & Motion Detection Technology
  • Super Vivid & Poster Effect. FaceSelf-Timer
  • Metal exterior in 3 colours*
  • Li-ion battery
  • VGA movies

For the first time in a PowerShot A series model, the Canon PowerShot A3100 IS digital camera feature Lithium-ion battery packs which are lightweight and rechargeable.

Canon PowerShot A3100 IS digital camera is also equipped with support for SDHC and SDXC storage cards, offering up to 2TB (SDXC only) of convenient and reliable memory that users can take anywhere.

The Canon PowerShot A3100 IS digital camera is available in India for the price of Rs. 8,550/- with a 4-GB SDHC card free.

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