Sony Launched 12 Megapixel W310 CyberShot Digital Camera

Sony has launched its new DSC series W310 CyberShot digital camera equipped with 12.1 megapixels CCD sensor and featuring 2.7-inch (6.85-cm) LCD display (230K Pixels) and advance features such as 4x optical zoom, Smile Shutter, and SteadyShot features.

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One of the 22 new digital camera launched just few days by Sony in India, the new Sony Cybershot W310 camera has 2.7-inch (6.85-cm) LCD-Clear Photo LCD screen (230K pixels) that offers excellent detail, high contrast and wide viewing angle. The camera also offers 4x optical zoom lens-High quality optics that helps providing crisp, clear images at all zoom settings.

Equipped with 1/2.3 type (7.79 mm) 12.1 effective megapixel Sony SuperHAD CCD image sensor with RGB color filter array, the Sony W310 digital camera supports ISO : Auto / 100 / 200 / 400 / 800 / 1600 / 3200 standards. In addition, it also offers ability to record video in VGA resolution (640 x 480 pixels) and its built-in flash has extended range of up to 3.3 meters.

The Sony W310 offers autofocusing to a minimum of just 5-cm at wide angle, or 50 centimeters at telephoto. The camera captures 4:3 aspect ratio images at up to 4,000 x 3,000 pixel resolution, and 16:9 aspect ratio images at up to 4,000 x 2,248 pixels.

The new Sony CyberShot W310 digital camera has 6-MB of internal memory and comes with support Sony’s proprietary Memory Stick Duo, PRO Duo, PRO Duo High Speed, or PRO-HG Duo cards, along with the more common Secure Digital and Secure Digital High Capacity cards and it features SteadyShot for reduces blur during handheld shooting, Scene Selection Presets that offers choice of eight scene modes makes it easy to get excellent results under a wide range of conditions, Intelligent Auto feature that automatically adjusts exposure and other settings for optimum results in a wide range of shooting situations.

The new Sony DSC-W310 cameras offers seven pre-programmed scene modes viz. High Sensitivity, Twilight, Twilight Portrait, Landscape, Soft Snap, Snow, and Beach, a clear photo LCD color display and come with a brushed metal chassis.

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In addition, some advance features of Sony W310 includes Face Detection that automatically adjusts focus, exposure and white balance for clearer portraits, Smile Shutter option that automatically fires shutter when subject smiles, and Easy Shooting mode option for a really fuss-free operation for beginners with simplified controls and easy-to-read on-screen instructions.

The Sony W310 also includes NTSC / PAL standard definition video output port, as well as USB 2.0 High Speed data connectivity

Sony W310 CyberShot camera retails for Rs. 8,990/- and it comes with PMB Portable built-in transfer software that enables quick, easy uploads to image sharing sites when camera is connected to any web-enabled PC besides offering in-camera retouching feature allowing users in-camera image retouching including trim and red-eye correction.