Seagate Technology last week announced the Seagate ST1.3 Series 12GB 1-inch photo hard drive especially targeted to pocket music player and digital photo storage market segments.
With a footprint 23% smaller, 50% extra storage capacity, and 30% less power consumption than Seagate’s current 1-inch photo hard drive – the latest Seagate ST1.3 Series offers a new optional drop sensor for increased robustness, delivering the features most requested by handheld device manufacturers.
The ST1.3 Series hard drive is Seagate’s second hard drive with perpendicular recording and the company’s first drive utilizing perpendicular technology in the 1-inch category.
By offering massive 12GB of storage in such a smaller footprint, the ST1.3 Series hard drive is a powerful solution for increasingly sophisticated media devices such as digital audio players, portable media players, and mobile phones.
According to IDC, the worldwide mobile phone market is expected to grow 7% in 2006 to 857.9 million units. IDC forecasts that the worldwide converged mobile device market will reach 181 million units by the end of 20091 and worldwide portable multimedia player shipments are expected to grow at a compound annual growth rate of 95% between 2005-2009.
Seagate, in a press release posted on its site explained that the new product is a “Breakthrough Value and Storage Capacity for Pocket Music and Digital Photo Storage”.
OEMs designing and manufacturing portable audio players and other handheld storage devices need a partner that can match their manufacturing scale, global supply chains and distributed design processes. Seagate delivers a complete business and technology partnership that enables growth in the pocket music player and digital photo storage market segments. The ST1 Series hard drive is available in 4- and 8- GB capacities and the new ST1.3 Series hard drive is available in 12GB capacity, making it the biggest one-inch drive capacity in the market. With RunOn Technology and G-Force protection, it makes any media player using a Seagate hard drive drive tougher and more reliable as well.
- Time-to-ready in 1.2 seconds (maximum)
- Supports low-power modes
- High-quality music capacities of 100 or 200 hours
- New ST1.3 size only 40 mm x 30 mm x 5 mm and weighs only 14 grams
The new ST1.3 Series hard drive delivers new features specifically targeted at mobile media consumers. The drive’s new size, 40x30x5 mm, allows for more streamlined media players product designs and fits nicely into current clamshell and candy-bar style mobile handsets.
As part of its G-Force Protection feature set enabling skip-free, reliable media storage and playback, Seagate also includes an optional drop sensor. This will increase operational shock resistance 33% up to 2000Gs, enabling the drive to survive a 1.5-meter drop onto hard concrete or ceramic surfaces when properly mounted in a hand held device.
The ST1.3 Series hard drive also delivers 30% greater power efficiency than previous models, enabling system designers and manufacturers greater choice in power supplies and system power-on hours. Additionally, Seagate’s unique Design Service Centers (DSC) provide dedicated design and integration support to help mobile device designers and manufacturers create innovative new consumer electronics products.
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