Nokia has signed a deal with graphics card specialist ATI to improve high-quality multimedia experiences on its handsets including music playback, 3D gaming, mobile TV and video.
The two companies will integrate hardware, software and tools, as well as promote open standards for multimedia to help developers create content that can be used on a range of devices.
With mobile devices increasingly becoming powerful and complex, ATI and Nokia plans to drive the complexity out of multimedia development by promoting open standards and providing integrated hardware and software for content developers. As a result developers need to only create content once for consumers to enjoy on a range of devices.
ATI also plans to create a dedicated tools and software development kit for developers produce content for various devises.
“With the mobile device now at the centre of people’s lives, we want them to have access to fantastic mobile content when and where they want,” said Ilkka Raiskinen, senior vice president of multimedia experiences at Nokia.
“We are announcing our collaboration with ATI now so that developers have the next 12 to 18 months to be innovative and create world-class mobile multimedia experiences.”
Paul Dal Santo, vice president and general manager of handheld products at ATI, said:
“Our role is to enable all content, from ultra-high quality music playback to 3D gaming, and to jointly guide and support the members of the content development community as they focus on creating amazing user experiences.”
Specifically, ATI aims to provide a dedicated tools chain and software development kit for developers in the fall of 2006. ATI and Nokia will also hold a series of joint workshops in the second half of this year to showcase the environment to key developers.